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2105:

Video will be the online advertising engine | Monday Note
…let’s look at the money side. What does advertising have to do with bandwidth issues? The answer is: behavioral vs. contextualization. Ads will shift from a delivery based on context (I’m watching a home improvement video, I’m getting Ikea ads), to targeted ads (regardless of what I’m watching, I’ve been spotted as a potential motorcycle buyer and I’m getting Harley Davidson ads). Such ads could be in the usual pre-roll format (15 sec before the start of the video) or inserted into the video or the stream, like in this example provided by Akamai.

2105:

Video will be the online advertising engine | Monday Note

…let’s look at the money side. What does advertising have to do with bandwidth issues? The answer is: behavioral vs. contextualization. Ads will shift from a delivery based on context (I’m watching a home improvement video, I’m getting Ikea ads), to targeted ads (regardless of what I’m watching, I’ve been spotted as a potential motorcycle buyer and I’m getting Harley Davidson ads). Such ads could be in the usual pre-roll format (15 sec before the start of the video) or inserted into the video or the stream, like in this example provided by Akamai.

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  1. ttfe reblogged this from soupsoup
  2. f8cr reblogged this from infoneer-pulse
  3. wowrau reblogged this from soupsoup and added:
    Hm, see, I don’t need school :)
  4. duediligence reblogged this from soupsoup
  5. jryu reblogged this from evangotlib and added:
    I’m bullish on online video but besides the compelling chart here, the argument connecting it to a big rise in...
  6. itsnotmeyourelookingfor reblogged this from mikehudack and added:
    This is an extremely important chart and everyone in advertising should pay attention.
  7. asherxly reblogged this from evangotlib
  8. fingerskneesandtoes reblogged this from soupsoup and added:
    This a really awesome graph. But I do question the decision to represent the data in comic sans.
  9. johnbattelle reblogged this from soupsoup and added:
    Good piece but then again, pretty obvious that video draws more ad cash…
  10. thexangorepublic reblogged this from soupsoup
  11. flackadelic reblogged this from mikehudack
  12. joshkinberg reblogged this from soupsoup
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  14. samhuleatt reblogged this from mikehudack
  15. lali77 reblogged this from mikehudack
  16. rafimama reblogged this from evangotlib
  17. lindsaykap reblogged this from soupsoup and added:
    What? I can’t take this font seriously. All I see is: Video! La la la! Web conferencing! Tee hee hee! Numbers! Lines!...
  18. evangotlib reblogged this from mikehudack
  19. soupsoup reblogged this from journo-geekery
  20. mikeshaffer reblogged this from infoneer-pulse and added:
    {Monday Note](http://www.mondaynote.com/)
  21. infoneer-pulse reblogged this from journo-geekery and added:
    » via Monday Note
  22. contextual-awareness reblogged this from journo-geekery
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