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2105:

Video will be the online advertising engine | Monday Note
…let’s look at the money side. What does advertising have to do with bandwidth issues? The answer is: behavioral vs. contextualization. Ads will shift from a delivery based on context (I’m watching a home improvement video, I’m getting Ikea ads), to targeted ads (regardless of what I’m watching, I’ve been spotted as a potential motorcycle buyer and I’m getting Harley Davidson ads). Such ads could be in the usual pre-roll format (15 sec before the start of the video) or inserted into the video or the stream, like in this example provided by Akamai.

2105:

Video will be the online advertising engine | Monday Note

…let’s look at the money side. What does advertising have to do with bandwidth issues? The answer is: behavioral vs. contextualization. Ads will shift from a delivery based on context (I’m watching a home improvement video, I’m getting Ikea ads), to targeted ads (regardless of what I’m watching, I’ve been spotted as a potential motorcycle buyer and I’m getting Harley Davidson ads). Such ads could be in the usual pre-roll format (15 sec before the start of the video) or inserted into the video or the stream, like in this example provided by Akamai.

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  1. ttfe reblogged this from soupsoup
  2. f8cr reblogged this from infoneer-pulse
  3. wowrau reblogged this from soupsoup and added:
    Hm, see, I don’t need school :)
  4. duediligence reblogged this from soupsoup
  5. jryu reblogged this from evangotlib and added:
    I’m bullish on online video but besides the compelling chart here, the argument connecting it to a big rise in...
  6. asherxly reblogged this from evangotlib
  7. fingerskneesandtoes reblogged this from soupsoup and added:
    This a really awesome graph. But I do question the decision to represent the data in comic sans.
  8. johnbattelle reblogged this from soupsoup and added:
    Good piece but then again, pretty obvious that video draws more ad cash…
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  16. lindsaykap reblogged this from soupsoup and added:
    What? I can’t take this font seriously. All I see is: Video! La la la! Web conferencing! Tee hee hee! Numbers! Lines!...
  17. evangotlib reblogged this from mikehudack
  18. soupsoup reblogged this from journo-geekery
  19. mikeshaffer reblogged this from infoneer-pulse and added:
    {Monday Note](http://www.mondaynote.com/)
  20. infoneer-pulse reblogged this from journo-geekery and added:
    » via Monday Note
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